Home Care Agency Operations Management
Email can play a role in making your home care agency business more immediate, more accessible and, in many cases, more profitable. Here are some things to consider:
- Email creates a quiet, dedicated moment with your home care customers. Consumers are pickier about which email lists they subscribe to. When your customer opens your email, you have their attention for one precious moment. In internet time, that moment is priceless.
- The Direct Marketing Association recently reported that “commercial e-mail” returned a whopping $43.62 for every dollar spent in 2009.” That’s because e-mail enables you to inexpensively and effectively create a quality over quantity mailing list of loyal customers and qualified prospects.
- Email is the primary form of professional business communication. Business people use e-mail to communicate with each other, not Tweets or Facebook wall posts. Email is personal and professional.
- Your email newsletter is a solid piece of quality content that you can archive on your website. You can boost your agency’s image and credibility by publishing and archiving a body of expertise through e-mail newsletter articles, and inviting reader participation. Ask customers for input in your e-mail communications. Create a dialogue and relationships.
- According to a recent Nielsen report, frequent users of Facebook and Twitter use e-mail more than casual users. That means your audience is probably in multiple places – using e-mail and visiting social networking websites. Quality content trumps frequency of postings. Your e-mail newsletter should remain the centerpiece of your online communications, offering practical advice and meaningful insights that resonate with your audience. Social media is used to spot customer trends, mine ideas for future newsletter articles, respond to customer concerns, and find new mailing list subscribers.
Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit… 1-800-270-6949
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