Archive for the ‘home health care business’ Category

Tax Tips for the Home Care Business

Tuesday, March 9th, 2010

Home Care Business Tips

April 15 is only five weeks away.  Getting a head start on your taxes will give you more time to find the best tax preparer. When it comes to taxes, it’s best to take your time and make sure you are filing correctly and claiming the proper deductions.  Your documents and records should be organized and up-to-date.

  • Determine who will prepare your taxes. If you don’t plan to prepare your own tax return and you haven’t initiated your search for a tax professional, now is the time to start. Consider referrals from trusted friends and business associates or look for an accredited tax preparer who is either a certified public accountant, enrolled agent (a federally licensed tax specialist), or a tax attorney. Don’t be afraid to ask the tax preparer how long he or she has been practicing, the cost for tax preparation services and professional references.
  • Decipher between business and personal expenses. If you incur an expense for something that is used partly for business and partly for personal purposes, you may be able to deduct the business portion. Remember to carefully file accurate supporting documentation for any business expenses you report.
  • Consider e-filing. Business owners who file electronically may receive a tax refund sooner than those who file a paper return.
  • Utilize government resources for tips. Consider reviewing the Internal Review Service’s (IRS) Web site at www.irs.gov and your state’s taxing authority websites.  Many sites offer small businesses assistance sections and list deadlines and other helpful tax and business information.

Posted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Small Business Tips: Avoiding Bankruptcy

Tuesday, February 23rd, 2010

Tips to help your home care business avoid bankruptcy and become more solvent

Here are several things to remember to keep the business running smoothly:

  1. Cut unnecessary costs and free up cash
    Identify the parts of the business that got the company into debt in the first place and attack them head on.  Cash flow, after all, is the key to any business.  If customers aren’t paying on time or your expenses are too high, consider ramping up collections efforts and ditching unnecessary expenses such as office space or costly phone systems. Another way to free up cash: Sell off unused equipment or scrap.
  2. Revisit the budget
    If the debt keeps piling up, then it probably means the company’s current budget needs to be examined more closely. Create a budget based on the business’s current financial situation. Make sure your business’s revenues can more than cover your fixed monthly costs like rent and utility bills. Then, allot a portion of the budget for variable costs, such as materials. As a rule, business owners should devote much of what’s left after expenses to paying down their debts. If you have credit-card debt, for example, make sure you pay off more than just the minimum. Otherwise, your debt will keep building and it’ll take years to pay off.
  3. Prioritize debt payments
    Tackle the business’s highest-interest rate debt first. Most likely that will mean concentrating your energies on paying down credit cards. However, if you’ve personally guaranteed any of your business’s debt – meaning if a creditor or supplier can come after your personal assets if you default –make sure paying off those debts becomes a high priority.
  4. Speak with creditors
    Tell your creditors the financial situation you’re in and the hardship the business is going through and see if they have a hardship plan that may provide better payment terms. If the creditor doesn’t offer one, request a payment plan or a reduced settlement amount.  Make it clear – without being demanding – that the less they’re willing to accept or the more they’re willing to reduce your debt, the faster you will pay them (as long as you can fulfill your end of the bargain). The worst thing a business owner can do is set up a repayment plan with a creditor and default.
  5. Consolidate your loans
    Consolidating your loans into one payment allows you to reduce monthly costs without harming your credit.  The best-case scenario is consolidating several shorter-term loans into one long-term package.
  6. Seek Counsel
    Negotiating with creditors can be a harrowing experience. If creditors are hounding you, enlist the help of a credit counseling organization. While these nonprofit organizations typically offer debt-management help only to consumers, some will work with small-business owners.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Hiring a Spouse to Work in Your Home Care Agency

Thursday, February 18th, 2010

Home Care Business Tips

Think your spouse has certain skills that can help your business grow?  Here are few ways to benefit from putting your loved one on the payroll:

A Personal Interest
Many start-up home care agencies are on a very tight budget, which might make it difficult to find capable personnel.  Sometimes the individual with the best resources lives under the same roof.  A spouse, even on a part-time basis, may make a better contribution than a regular employee.

Tax Savings
While not exactly an earth-shattering savings, business owners who hire their spouses can avoid paying a federal unemployment tax on their spouse’s earnings. For 2008, the 6.2% federal unemployment tax applies to the first $7,000 that you pay to each employee as wages during the year. Additionally, some states waive this tax as well.

Insuring Your Health
Hiring a spouse can also lead to health-insurance savings. In states that don’t allow “group of one” plans, sole proprietors with a spouse on the payroll can sometimes qualify for small group insurance policies. Group policies, which provide group rates, tend to be cheaper than individual policies. You’re also able to write off the full cost of coverage as a business expense rather than an adjustment to income, which is currently how sole proprietors whose spouses don’t work for them write off their medical coverage. Deducting the cost of health insurance for these business owners simply reduces their income tax only. Business owners who, instead, deduct health-care premiums as a business expense also are shielded from having to pay the 15.3% self-employment tax on those funds. However, entrepreneurs only save 15.3% if they earn $102,000 or less. Otherwise, you only get the 2.9% [Medicare tax] savings.

Health Cost Savings
Business owners who hire their spouses also can establish health reimbursement accounts, open to any business with at least one employee. Like health savings accounts, HRAs offer a tax-advantaged way to pay for out-of-pocket medical expenses such as eyeglasses and prescription drugs, which typically aren’t covered by insurance.  However, unlike HSAs, contributions to HRAs, which are limited to an employee’s income level, can fund health-care premiums. (HSA funds can be used toward premiums too, but only upon retirement.) Additionally, individuals don’t have to own high-deductible health-care policies, which can cost $1,800 to $2,500 a year. Reimbursement payments made to employees for qualifying expenses aren’t taxable. And sole proprietors are able to deduct those payments as business expenses.

Social Security History
Another benefit to hiring a spouse who, for example, wasn’t already working is that he or she can establish a Social Security history. According to the U.S. Social Security Administration, to receive benefits an individual must earn a certain number of credits, which in 2008 are worth $1,050 each. While the number of required credits differs depending on a person’s age and type of benefit, individuals can earn a maximum of four credits each year. This means that a person’s total annual income could potentially need to reach roughly $34,000 to trigger a $4,200 Social Security tax. Keep in mind that most people need to earn about 40 credits to qualify for retirement benefits. With two spouses paying into the system, you could end up with more net Social Security benefits at retirement rather than a single wage earner.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Setup Your Office for Maximum Productivity

Friday, February 5th, 2010

5 Tips for Setting Up the Ultimate Office for a Home Care Agency

Little things can make you and your staff more efficient at work.   Here are some things to consider:

  1. Don’t start your office organizing by shopping for containers. Survey what files and books you need to store, measure them, then go to the store.
  2. File, act or toss papers and emails instead of letting them pile high on your desk. You should be able to make a decision immediately as papers cross your desk.
  3. Take advantage of electronic devices such as email, PDAs and database file management to categorize work.
  4. Choose the calendar system that’s best for your organizational style, and stick with it. If it is computer-based, back it up.
  5. Manage your time ruthlessly. In a sense, it is what you are selling.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Small Business New Year’s Resolutions for the Home Care Owner

Sunday, January 31st, 2010

Home Care Business Tips

Now is as good a time as any to make resolutions for the New Year.  Here are some to consider:

  • Above all else, a small-business owner’s top 2010 resolution should be to invest in continued education, and making a point of setting aside the needed time to research and better take advantage of available resources. At the pace the commercial world moves in 2010, and given the flurry of information startups are now hit with 24/7, it’s easy to get overwhelmed in day-to-day dealings and not see the forest for the trees. But failing to periodically pause, take a step back and look at how to best take advantage of all the resources available to you and optimize processes around them, and you are ultimately costing yourself more in the end.
  • Become more comfortable with social media and social networking. Commit to improving your use and knowledge of social media by 5 percent each month. Sign up for a free webinar, take a class, hire someone to coach you. If you do this each month, at the end of the year, you’ll know 60 percent more than you did at the beginning of the year.
  • Monitor and guard the cash position of your home care business like it was your first-born son. Question all expenditures by using the golden rule – are you absolutely certain that this expense will produce more gold.  Once you are certain, jump on opportunities passed over by your competitors. Live your life in a spirit of gratitude for all the blessings that come to you as the owner of a business in America.
  • Resolve to make 2010 a year of full self-expression, and take a series of actions that will increase your likeability factor. The one-way sales pitch is long gone. Corporate speak will only isolate you. People do business with people they like. And, when people like the source of a message, they tend to trust the message or, at least, try to find a way to believe it. Thus, your likeability and full self-expression has an enormous impact on your bottom line. Strive to be your best, most authentic and likeable self and you will be well on your way to becoming the obvious choice for your potential clients.
  • Home care businesses designing a website for the first time, or those who are altering their existing site, should resolve to build it to the lowest common denominator. Just because your office has a dedicated T1 line, which makes surfing the Web and loading your graphically intense website a snap, doesn’t mean your customers can do the same. Know your audience well enough to know if Flash and video get in the way of your pages loading in an acceptable amount of time, and be reasonable enough to know if anyone but you really cares about a slick presentation. While you’re at it, resolve to never allow video on your website to play without someone first clicking the play button!

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Home Care Business Strategy for 2010

Thursday, January 28th, 2010

Home Care Agency Business Tips

It’s a new year, and so it’s time to put into place a new set of steps that you plan to enforce.  For example, here are some things that your home care agency should be doing…

Set a clear, attainable vision with concrete measurable goals. Share these with all employees. When people know exactly where you are leading the agency and how they can support that journey, they become more productive and responsive to your initiatives.

Require employees to create goals of their own. Encourage them to generate goals  to help them reach for new heights and achieve more than they think they can. In general, the higher the standards and the greater the effort, the better the outcome. Schedule time to discuss both sets of goals. You can review and modify objectives to ensure the employees’ goals and aspirations align with those of the agency.

Tell people what your individual expectations are. Provide specific and measurable feedback about their ongoing job performance. It’s helpful to do this periodically during the year, too. Identify the employees who could benefit from more training or supervision. Also, identify the ones who need less input. There may also be some who simply will not succeed given the resources you can provide to them. With this latter group, you will need to consider ending their employment.

Listen to your employees. Invite employees into your office and get to know them better on an informal basis that goes beyond the typical boss-subordinate relationship. The goal is to reveal your human side. Discuss news about the job, hobbies, special interests, family information, etc. Ideally, this can be accomplished in a small group setting. Consider doing this for breakfast or lunch.

Tell people that you care about them. When they know you care, they will be more motivated, dedicated and productive. Show and tell them why you care and why they are important to you.  Demonstrate that you want to help them grow and develop on the job. Help them become more skilled and better qualified so they will be able to assume more responsibilities. When employees feel confident about their skills, they will be more productive, motivated, satisfied and successful.  Let them know that you are there to support them and are willing to back them up during difficult times.

Be open to new ideas. Great thoughts and creative ideas can come from places other than the executive offices. That’s an important reason to nurture a climate that encourages employees to share their ideas about how to improve their organization. The results can often lead to increased productivity and an endless well of ideas once you open the gates for employee input.

Make time to have fun. An occasional break from the sobering day-to-day functioning is not only possible, it’s strongly encouraged and highly prized. Periodically setting aside an hour or so says that, while you believe in and value hard work, you also realize the importance of “taking a break.”

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

How to Sell Your Home Care Services to Prospective Clients

Tuesday, January 19th, 2010

Home Care Business Tips

How succinctly can you sell your services to a prospect?  In most cases, people want to hear what sets your agency apart quickly and effectively without a lot of blather.  Here are some things to consider:

Describe yourself in five words or less. Use a phrase that makes people think, “This sounds right for me” or “This is what I’m looking for.” Consider the difference between “We take care of the non-medical needs of patients in their homes” and “We treat patients like we’d want our own parents treated.”

Explain what you do in one sentence. After introducing yourself, introduce your offerings.

Define your target audience. Be focused on your target audience, which is a key to your agency’s success in today’s crowded services-to-seniors industry.

Communicate your vision. What does your homecare agency stand for? What attracts your customers and their loyalty? Your answers can serve as a magnet for growth.

Practice, practice, practice. Create a script that conveys who you are, what you offer, your market, and the distinctive benefits you provide. Edit until you can introduce yourself and your business in less than a minute, which is how long most prospects will give you to win their interest.

Shrink your introduction even further so you can tell your story in 20 words or less. That’s how much space you have in most marketing materials and online presentations, whether on your website, on social media sites, or on sites that link to your home page.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Home Care Agency Collections Tips

Wednesday, January 13th, 2010

Home Care Business Management

Getting the business and doing the business are only two of the three cornerstones for running a successful home care agency. You also need to make sure you’re getting paid for your service in an expeditious fashion so you can maintain a satisfactory cash flow.

Here are some points to consider:

1. When you sign a contract or come to an agreement to provide your service, make it clear at that time what the payment terms are and what the results of late payment are. This is also the time to find out who will be paying you and to get that person’s contact information. A good practice is to follow up with that person and explain the payment terms at the beginning so as to eliminate any doubt or excuse for potential late payments down the road.

2. Once the first invoice and subsequent invoices have been sent, a simple follow-up call to verify that they were received and to reemphasize the payment terms will go a long way toward ensuring that your invoice is put at the top of the pile.

3. If a bill is not paid under the terms of the agreement, be sure to call and find out why and what the status is. By doing this with the first late payment, you are setting the tone early and establishing the importance of complying with the established and agreed-on terms of the contract.

Finances, past-due invoices, and money owed are always uncomfortable subjects to address. By making expectations clear from the beginning, however, and following up on what you say you will do, you will be demonstrating to your customers the importance of complying with the established payment terms. This will help ensure you get paid and aren’t left in collection mode, which is generally unpleasant for all parties involved.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Managing Home Care Employees in a Poor Economy

Wednesday, January 6th, 2010

Home Care Agency Business Tips

Most owners of small businesses are forced to contend with the challenge of managing their organization at a time when people in all walks of life are cutting back.  What can you do?  Here are some points to consider:

Use midyear reviews to manage expectations

Anxiety and assumptions fill a communications vacuum in down times. It’s human nature to avoid tough conversations when the news is bad, and many employers avoid midyear reviews altogether when they can’t deliver a raise. They miss the opportunity to reset goals and give themselves the greatest chance of a quicker recovery. Midyear reviews were critical in 2009, and smart small-business owners used them to manage expectations and avoid surprises, especially if they realized a reduction in force was needed later. Midyear reviews are also opportunities for candid assessments of underperforming employees. It’s a harsh reality, but while success in this environment might mean sacrificing some things, it shouldn’t mean sacrificing top performance.

Recognize and reward good performance
People are the one asset your home care business can’t do without. Even when times got tough this year, smart businesses continued to invest in their employees even when other expenses and cost structures were being slashed. As the recovery sets in, ignored employees will be among the first to move out. When a raise wasn’t an option, smart entrepreneurs used non-financial rewards, title promotions and new assignments to reward and motivate their people.

Watch workplace morale
Good morale is hard to define, but it tends to emerge at the intersection of a strong sense of purpose, a culture of respect, opportunities for fun, collaboration with team members, spontaneous appreciation and valued perks. In 2009, smart businesses didn’t let up on nurturing their employment brand. They held on to the aspects of their company culture that made their employees happy to work there: free lunches, gym memberships, time off for volunteering, etc. Morale isn’t only a matter of pricey perks. Consider hosting funny movie night in your conference room. (Never underestimate the power of laughing together.)

Protect your benefits
During a time when every penny counts, smart businesses don’t cut back on benefits with broad brush strokes. Owners turn toward trusted advisors within their vendor partnerships to look for line items to reduce.

The bottom line for every company is don’t let hints of a recovery — or the desire to avoid tough situations — weaken your resolve to make these four human resource cornerstones a part of your organization’s DNA. These are strategies you need to deploy when the going gets tough.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Benefits of Email for a Home Care Agency

Thursday, December 31st, 2009

Home Care Agency Operations Management

Email can play a role in making your home care agency business more immediate, more accessible and, in many cases, more profitable.  Here are some things to consider:

  • Email creates a quiet, dedicated moment with your home care customers. Consumers are pickier about which email lists they subscribe to. When your customer opens your email, you have their attention for one precious moment. In internet time, that moment is priceless.
  • The Direct Marketing Association recently reported that “commercial e-mail” returned a whopping $43.62 for every dollar spent in 2009.” That’s because e-mail enables you to inexpensively and effectively create a quality over quantity mailing list of loyal customers and qualified prospects.
  • Email is the primary form of professional business communication. Business people use e-mail to communicate with each other, not Tweets or Facebook wall posts. Email is personal and professional.
  • Your email newsletter is a solid piece of quality content that you can archive on your website. You can boost your agency’s image and credibility by publishing and archiving a body of expertise through e-mail newsletter articles, and inviting reader participation. Ask customers for input in your e-mail communications. Create a dialogue and relationships.
  • According to a recent Nielsen report, frequent users of Facebook and Twitter use e-mail more than casual users. That means your audience is probably in multiple places – using e-mail and visiting social networking websites. Quality content trumps frequency of postings. Your e-mail newsletter should remain the centerpiece of your online communications, offering practical advice and meaningful insights that resonate with your audience. Social media is used to spot customer trends, mine ideas for future newsletter articles, respond to customer concerns, and find new mailing list subscribers.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949