Posts Tagged ‘Home care business start up’

Setup Your Office for Maximum Productivity

Friday, February 5th, 2010

5 Tips for Setting Up the Ultimate Office for a Home Care Agency

Little things can make you and your staff more efficient at work.   Here are some things to consider:

  1. Don’t start your office organizing by shopping for containers. Survey what files and books you need to store, measure them, then go to the store.
  2. File, act or toss papers and emails instead of letting them pile high on your desk. You should be able to make a decision immediately as papers cross your desk.
  3. Take advantage of electronic devices such as email, PDAs and database file management to categorize work.
  4. Choose the calendar system that’s best for your organizational style, and stick with it. If it is computer-based, back it up.
  5. Manage your time ruthlessly. In a sense, it is what you are selling.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit… 1-800-270-6949

Tags: , , , , , , ,
Posted in Home Care Agency Operations, Home Care Business Planning, Home Care Business Tips, Non Medical Home Care Business, Senior Business, Start Up Business, home health care business | 1 Comment »

7 Home Care Business Marketing Tips

Saturday, November 21st, 2009

Home Care Agency Marketing & Promotion

Here are several tips to help market your home care agency:

Don’t Advertise Like a Big Business
Big businesses advertise to create name recognition and future sales. As a small business, your home care agency can’t afford to do that. Instead, design your advertising to produce sales…now. One way to accomplish this is to always include an offer in your advertising – and an easy way for prospective customers to respond to it.

Offer a More Affordable Version
Some prospective customers may not be willing to pay the asking price for your home care services. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to your competitors by offering a smaller or stripped down version of the services your agency offers at a lower price.

Offer a Premium Version
Not all home care customers are looking for a cheap price. Many are willing to pay a higher price to get a premium service. You can boost your average size sale and your total revenue by offering a more comprehensive service…or by combining several services in a special premium package offer for a higher price.

Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Trim Your Ads
Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that greater frequency and smaller ads generate a better response.

Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. This can range from hair salons to restaurants to hardware stores.

Maximize Your Customers

Convert your customers into publicity agents for your homecare business. Develop an incentive for them to tell associates and friends about the value of your services. An endorsement from them is more effective than any amount of advertising – and far more affordable.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit… 1-800-270-6949

Tags: , , , , , , , ,
Posted in Free Advertising & Marketing, Home Care Agency Marketing & Promotion, Home Care Business Planning, Home Care Business Tips, Non Medical Home Care Business, Public Relations, Senior Business, Start Up Business, home health care business | No Comments »

Owning a Home Care Business – What You Need to Know!

Monday, October 5th, 2009

Dealing with the Everyday Business of Home Care

Here is a list of things you should consider to enhance your business:

  1. Remember happiness is your end game. Treat your homecare business like a journey of discovery. Instead of stopping when you become frustrated, simply decide on the best action you can take, and take it. Your willingness to deal with all obstacles gives you the confidence and strength you need to achieve success.
  2. Create specific short-term goals. So much changes so quickly in today’s world that your long-term goals will have to be modified as you learn what works and what doesn’t. Break your larger goals into realistic short-term goals. The analogy is that when you start out you can’t expect to write a book about your experiences in the home care industry, but instead need to start by writing articles.  The industry is a dynamic one, and you need to be prepared to change directions regularly.
  3. Develop a nightly to-do list. Keep yourself on track by breaking short-term goals into realistic steps you can take immediately. In a to-do notebook, focus your intentions by writing down the tasks you want to achieve the next day. Limit your list.
  4. Prioritize your to-do list. Order each item on your list from most to least important according to how each one helps you accomplish your goal. You may or may not complete all the tasks in a single day, but at least you can recognize that you’re accomplishing the most important ones.
  5. Evaluate and learn from your actions. At the end of the day, review what you have learned, and decide on the next best action to take to reach your short-term goals. Develop a new to-do list every night by transferring your unfinished items and prioritizing the new list.
  6. Realize you don’t have to do this alone. As you grow your home care business, many tasks will become routine and can be accomplished by someone else. Develop a list of these tasks, and delegate them so you can concentrate more on the key elements of growing your business.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit… 1-800-270-6949

Tags: , , , , ,
Posted in Home Care Agency Operations, Home Care Business Planning, Home Care Business Tips, Non Medical Home Care Business, Senior Business, Start Up Business, home health care business | 1 Comment »

Home Care Agency Startups: 5 Critical Tips for Success

Thursday, July 23rd, 2009

Here are five start-up tips to consider when starting your own home care business:

  1. Do your market research: Opening a home care business doesn’t guarantee you will have clients.  The first essential step is to research your potential market. Are there people or families in your area that need home care services?   Are there many senior citizens in your community?  Are there other home care businesses already established in the community? What can you do to set yourself apart?  Who is your ideal customer and can they afford your services? These are all questions that need to be answered before you take the next step.
  2. Show yourself the money: You can’t start a home care business without capital – although the capital needed to start a Companion Connection Senior Care business is far less than it would cost to buy a home care franchise. Determine what you have, what you will need and how you will go about getting it. If you plan to seek funding, write a business plan and practice your pitch.  We can provide you with an approximate look at the costs associated with starting a home care business.
  3. Have access to good home care workers: In the home care business, it’s the people who work in the homes of your clients who will ultimately determine your success.  We have found that the troubled economy has actually worked in the favor of many of our member companies by forcing many older people back into the job market.  In general, seniors make excellent companions as they have a real feeling for the people they care for.
  4. Determine how you plan to market your company: Few businesses succeed without a proactive marketing campaign.  Don’t expect to put out a shingle and expect the phone to ring.  Put together a list of ways you plan to market your business and the target audiences you plan to reach.  The people at Companion Connection Senior Care can help you develop a plan that you can then tailor to you own unique circumstances.
  5. Decide on a business name: It may seem obvious and simple, but the name is how your business will be known to the community. The right name says a lot about your home care business. Make a list of potential names and narrow the list down to the one that best describes your business in a few words, and is catchy, easy to remember, pronounce and spell. You should also consider how it will translate to a web domain name. Do your due diligence to make sure there are not similar business names and domain names out there.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities.

Tags: , , ,
Posted in Business Opportunity, Non Medical Home Care Business, Senior Business, Start Up Business, home health care business | No Comments »