Posts Tagged ‘Home Care Business Tips’

Hiring a Spouse to Work in Your Home Care Agency

Thursday, February 18th, 2010

Home Care Business Tips

Think your spouse has certain skills that can help your business grow?  Here are few ways to benefit from putting your loved one on the payroll:

A Personal Interest
Many start-up home care agencies are on a very tight budget, which might make it difficult to find capable personnel.  Sometimes the individual with the best resources lives under the same roof.  A spouse, even on a part-time basis, may make a better contribution than a regular employee.

Tax Savings
While not exactly an earth-shattering savings, business owners who hire their spouses can avoid paying a federal unemployment tax on their spouse’s earnings. For 2008, the 6.2% federal unemployment tax applies to the first $7,000 that you pay to each employee as wages during the year. Additionally, some states waive this tax as well.

Insuring Your Health
Hiring a spouse can also lead to health-insurance savings. In states that don’t allow “group of one” plans, sole proprietors with a spouse on the payroll can sometimes qualify for small group insurance policies. Group policies, which provide group rates, tend to be cheaper than individual policies. You’re also able to write off the full cost of coverage as a business expense rather than an adjustment to income, which is currently how sole proprietors whose spouses don’t work for them write off their medical coverage. Deducting the cost of health insurance for these business owners simply reduces their income tax only. Business owners who, instead, deduct health-care premiums as a business expense also are shielded from having to pay the 15.3% self-employment tax on those funds. However, entrepreneurs only save 15.3% if they earn $102,000 or less. Otherwise, you only get the 2.9% [Medicare tax] savings.

Health Cost Savings
Business owners who hire their spouses also can establish health reimbursement accounts, open to any business with at least one employee. Like health savings accounts, HRAs offer a tax-advantaged way to pay for out-of-pocket medical expenses such as eyeglasses and prescription drugs, which typically aren’t covered by insurance.  However, unlike HSAs, contributions to HRAs, which are limited to an employee’s income level, can fund health-care premiums. (HSA funds can be used toward premiums too, but only upon retirement.) Additionally, individuals don’t have to own high-deductible health-care policies, which can cost $1,800 to $2,500 a year. Reimbursement payments made to employees for qualifying expenses aren’t taxable. And sole proprietors are able to deduct those payments as business expenses.

Social Security History
Another benefit to hiring a spouse who, for example, wasn’t already working is that he or she can establish a Social Security history. According to the U.S. Social Security Administration, to receive benefits an individual must earn a certain number of credits, which in 2008 are worth $1,050 each. While the number of required credits differs depending on a person’s age and type of benefit, individuals can earn a maximum of four credits each year. This means that a person’s total annual income could potentially need to reach roughly $34,000 to trigger a $4,200 Social Security tax. Keep in mind that most people need to earn about 40 credits to qualify for retirement benefits. With two spouses paying into the system, you could end up with more net Social Security benefits at retirement rather than a single wage earner.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Small Business New Year’s Resolutions for the Home Care Owner

Sunday, January 31st, 2010

Home Care Business Tips

Now is as good a time as any to make resolutions for the New Year.  Here are some to consider:

  • Above all else, a small-business owner’s top 2010 resolution should be to invest in continued education, and making a point of setting aside the needed time to research and better take advantage of available resources. At the pace the commercial world moves in 2010, and given the flurry of information startups are now hit with 24/7, it’s easy to get overwhelmed in day-to-day dealings and not see the forest for the trees. But failing to periodically pause, take a step back and look at how to best take advantage of all the resources available to you and optimize processes around them, and you are ultimately costing yourself more in the end.
  • Become more comfortable with social media and social networking. Commit to improving your use and knowledge of social media by 5 percent each month. Sign up for a free webinar, take a class, hire someone to coach you. If you do this each month, at the end of the year, you’ll know 60 percent more than you did at the beginning of the year.
  • Monitor and guard the cash position of your home care business like it was your first-born son. Question all expenditures by using the golden rule – are you absolutely certain that this expense will produce more gold.  Once you are certain, jump on opportunities passed over by your competitors. Live your life in a spirit of gratitude for all the blessings that come to you as the owner of a business in America.
  • Resolve to make 2010 a year of full self-expression, and take a series of actions that will increase your likeability factor. The one-way sales pitch is long gone. Corporate speak will only isolate you. People do business with people they like. And, when people like the source of a message, they tend to trust the message or, at least, try to find a way to believe it. Thus, your likeability and full self-expression has an enormous impact on your bottom line. Strive to be your best, most authentic and likeable self and you will be well on your way to becoming the obvious choice for your potential clients.
  • Home care businesses designing a website for the first time, or those who are altering their existing site, should resolve to build it to the lowest common denominator. Just because your office has a dedicated T1 line, which makes surfing the Web and loading your graphically intense website a snap, doesn’t mean your customers can do the same. Know your audience well enough to know if Flash and video get in the way of your pages loading in an acceptable amount of time, and be reasonable enough to know if anyone but you really cares about a slick presentation. While you’re at it, resolve to never allow video on your website to play without someone first clicking the play button!

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Home Care Business Strategy for 2010

Thursday, January 28th, 2010

Home Care Agency Business Tips

It’s a new year, and so it’s time to put into place a new set of steps that you plan to enforce.  For example, here are some things that your home care agency should be doing…

Set a clear, attainable vision with concrete measurable goals. Share these with all employees. When people know exactly where you are leading the agency and how they can support that journey, they become more productive and responsive to your initiatives.

Require employees to create goals of their own. Encourage them to generate goals  to help them reach for new heights and achieve more than they think they can. In general, the higher the standards and the greater the effort, the better the outcome. Schedule time to discuss both sets of goals. You can review and modify objectives to ensure the employees’ goals and aspirations align with those of the agency.

Tell people what your individual expectations are. Provide specific and measurable feedback about their ongoing job performance. It’s helpful to do this periodically during the year, too. Identify the employees who could benefit from more training or supervision. Also, identify the ones who need less input. There may also be some who simply will not succeed given the resources you can provide to them. With this latter group, you will need to consider ending their employment.

Listen to your employees. Invite employees into your office and get to know them better on an informal basis that goes beyond the typical boss-subordinate relationship. The goal is to reveal your human side. Discuss news about the job, hobbies, special interests, family information, etc. Ideally, this can be accomplished in a small group setting. Consider doing this for breakfast or lunch.

Tell people that you care about them. When they know you care, they will be more motivated, dedicated and productive. Show and tell them why you care and why they are important to you.  Demonstrate that you want to help them grow and develop on the job. Help them become more skilled and better qualified so they will be able to assume more responsibilities. When employees feel confident about their skills, they will be more productive, motivated, satisfied and successful.  Let them know that you are there to support them and are willing to back them up during difficult times.

Be open to new ideas. Great thoughts and creative ideas can come from places other than the executive offices. That’s an important reason to nurture a climate that encourages employees to share their ideas about how to improve their organization. The results can often lead to increased productivity and an endless well of ideas once you open the gates for employee input.

Make time to have fun. An occasional break from the sobering day-to-day functioning is not only possible, it’s strongly encouraged and highly prized. Periodically setting aside an hour or so says that, while you believe in and value hard work, you also realize the importance of “taking a break.”

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Home Care Business Start Up – 7 Key Tips

Saturday, December 12th, 2009

Home Care Agency Business Tips

Every business faces peaks and valleys.  To make sure that you’re maximizing your efforts, you need to keep these points top-of-mind:

  1. Make sure somebody needs what you are offering. Sure, there are many other home care agencies out there, but can you identify a niche – a void your home care agency is uniquely positioned to fill – that you can exploit?  This may range from identifying a service to demonstrating an expertise or experience that is unique in your marketplace.
  2. Define the types of clients you want. And avoid the ones you don’t. Volume does not necessarily equate to profitability.  Some clients are not worth the trouble.
  3. Tap your network. Focusing on known quantities usually results in fewer unpleasant surprises.
  4. Hire people to bolster your weaknesses. The goal is to build a balanced, highly capable staff.  In other words, hire people who are knowledgeable about the home care industry or can be taught quickly.
  5. Plan, plan and plan some more. You should have a long-term vision, plus a staged approach to growth.
  6. Make team members privy to your company strategy. This gives everybody on your team a compass and leaves less room for error.
  7. Deliver superior work. Satisfied clients are loyal clients who won’t run if someone else tries to get them to change.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

5 Fears of New Small Business Entrepreneurs – How to Overcome Them and Prosper!

Monday, December 7th, 2009

Home Care Business Tips for The New Agency Owner

Every entrepreneur will face ups and downs, peaks and valleys.  He or she will also have to face down various fears.  For example:

Fear number 1: Failure
Ninety-five percent of all businesses fail within the first five years. The list of what-ifs is endless: What if I’m not cut out for entrepreneurship? What if I can’t get this last deal? What if I go bankrupt? These unconscious thoughts build upon each other, making you feel increasingly negative and scared.  Keep tabs on yourself by regularly writing down a list of accomplishments. Whether you gained three new clients, received positive feedback or sealed a partnership, write it down.   You now have a point of reference to show yourself that you are accomplishing and up for the task of running a business.

Fear number 2: Economic uncertainty
Businesses of all sizes, young and old, are worried about what the declining economy means for them. According to the January 2009 “American Express OPEN Economic Pulse” report, 66 percent of small-business owners surveyed said they are stressed out by the state of the economy; 44 percent anticipate the economy will get mildly or much worse over the next 12 to 18 months; and 50 percent expect the economic climate to negatively impact their business prospects within six months.  But many small businesses have started, innovated and grown during a recession. Bill Hewlett and Dave Packard established Hewlett-Packard during the Great Depression; Orbitz.com went live during the dotcom bust. The Boston Beer Company and Samuel Adams began during the early ’80s recession.  Entrepreneurs are notorious for swimming against the current, so a bleak market can actually mean more opportunity.

Fear number 3: Being your own boss
As a small business, especially during the startup stages, there is very little stability and security. You don’t have a boss, someone guiding you along.  No one is going to tell you what to do. The days can pass you by and you haven’t really done anything because there is no one giving you the framework for what to do.  Setting goals is key to conquering this fear. Whether it is daily, weekly or more long-term, setting specific, achievable goals keeps you accountable and on track.

Fear number 4: Consuming your life
The idea of not having any time for yourself, neglecting your family and giving up your social life can be scary. You don’t have to eat, breathe and sleep your homecare business.  This isn’t to say you shouldn’t always be thinking about how to better your homecare business and that you shouldn’t jump into action whenever duty calls. Being an entrepreneur will consume a lot of your waking hours, but there are ways to manage the workload, ease the stress and still have time to live your life and maintain the passion you had when you started.  The best rule of thumb is to do something you love; something that makes you happy. In addition, try to refocus your mind everyday, such as doing meditation or exercising regularly. Don’t be afraid to ask for help, whether it means hiring people to do the tasks you don’t have the time or know-how for, forming a discussion group or advisory board, or reaching out to peers.

Fear number 5: Staying afloat
You need money for your start up, to operate, and to grow. Throw the dismal economy into the equation – when people are spending less and it’s taking longer for small businesses to get paid (according to the “Economic Pulse” survey) – and money is even harder to come by.  Yet, as difficult as the times may be, remember that you are selling a service that is a priority to many people.  Families know how important it is have the benefit of home care for loved ones they can trust, and will often give up other things for this sense of comfort.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Developing Policy & Procedures for a Home Care Agency

Wednesday, November 25th, 2009

Home Care Agency Operations Management

Five tips for developing policies for your home care agency business

Here are some things to consider when developing policies and procedures:

  1. Think ahead. Create policies before you need them. Doing so helps avert crises and awkward situations, and solves problems before they arise.
  2. Determine what policies you need. Some that you will want early in your home care business include a mission statement, as well as compensation, performance evaluation and employee policies.
  3. Get input from key employees and caregivers, as well as from members of your advisory board (if you have one), and/or your professional advisors and consultants.
  4. Communicate policies to everyone in your business.
  5. Review policies on a regular basis—once a year, for example—and revise them as necessary.

Five tips on preparing for change

As the old saying goes, if you don’t move forward you die.  Here are some things to consider to help keep your business fresh and dynamic:

  1. Examine your office culture to discover any obstacles to change. Some traditions and practices may need to be revised to meet new needs.
  2. Keep talking about change so that employees think in terms of change and help make it happen.
  3. Make expectations clear. Key employees should know that embracing change is part of their responsibility.
  4. Monitor agency procedures and systems to be sure they support change.
  5. Plan far ahead for the biggest change of all – your retirement or exit from your home care agency. Develop a succession plan.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Selling Your Home Care Services – 5 Important Rules

Wednesday, November 11th, 2009

Home Care Business Tips

They may seem obvious, but many home care agency business owners still somehow ignore the obvious things that can make or break a balance.  For example:

Respect Time.
When meeting a potential home care client, it’s better to show up early than late, but not too early because that makes it look like you have a lot of free time. Don’t exceed the amount of time you agreed to meet, unless you tell the prospect that you understand your time is up and he or she agrees to speak with you for additional time.

Don’t tell your prospect their business.
Don’t insult your prospect by announcing how your homecare business will change his or her life. You want them to come to the conclusion that your services are special, but patting yourself too much on the back just puts off prospects.

Give your prospect the facts.
“How do you stack up against other area home care agencies?” This is what prospects want to know and the answer will say volumes about you.  If you feed them that line about not wanting to bad-mouth competitors, you just erased any chance of them hiring your home care agency. This is an excuse salespeople hide behind when they either don’t know their competitors, or they are worse than their competitors and don’t want to say so.

Your prospect is not asking you to bad-mouth other home care agencies. He/she expects you to know your own services as well as the services (and costs) provided by your competition. The winning answer will provide him/her with specific details on your agency’s strengths vs. your competitors. These details show that you are a pro.

Take notes.
Unless you have a photographic memory, be prepared to take notes on pertinent information or advice given. Don’t make your prospect repeat all the names of the different medications their parent takes or foods they are allergic to.  If hired, your staff member will have to know that information inside and out.  Write it all down.

Anticipate his needs.
Don’t make him/her take notes to remember what you just told them. When your presentation is finished, leave a concise, factual, well-organized document summarizing the information you presented.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Home Care Client Retention – 4 Tips for Building Long Term Relationships & Revenue

Monday, November 2nd, 2009

How to keep your home care clients

Getting home care clients is always tough, but losing them for reasons that could have been prevented, is even tougher.  Consider the following:

Get their opinion. Make the effort to invest clients in your home care business. At least once a year, send out a survey with your newsletter or have clients fill one out on site. Ask their opinion about the quality of the services you offer and get their thoughts about your staff. Ask for suggestions to improve your agency and its services. And make sure you actually implement some of the suggestions; don’t just conduct a survey for surveys’ sake. When customers feel valued and heard, they are bound to keep coming back.

Follow up. Call your clients on a regular basis to find out if they are pleased with the job you and your staff are doing. If they are pleased, ask them if they can refer you to a friend or family member.

Don’t let problems lie. If there are any problems, perceived or otherwise, make sure you get quickly to the bottom of them.  Don’t let them fester, or wait until a family member calls you.  Take the initiative!

Reward them for referrals. If a current client recommends your homecare agency to someone else who ends up hiring your agency, give them a reward or discount on services. Make sure to send a thank-you note.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Home Care Agency Marketing Tips

Wednesday, October 14th, 2009

Home Care Business

Set Your Organization Apart
Chances are that there is stiff competition for the home care dollar in your community.  In fact, virtually anywhere in America you’ll find home care agencies fighting for the consumer’s dwindling dollar.  So, how do you set yourself apart from the rest?   Here are some things to consider:

Put Finding Prospects First
How do your best prospects find what they are shopping for? Chances are they begin by using a search tool. They go to a site such as Google, Yahoo or AOL and type “home care agency + city and state.” Having a strong presence in the online search engines or directories is a must, and you can also purchase links in the resource sections of third-party websites your prospects frequent. Traditional search tools, including the print Yellow Pages, industrial directories and newspapers, have moved online as well and offer increasingly affordable solutions. Magazines with “shopper” sections also represent smart search corridor options for advertisers.

Don’t Drop Out Of Sight
It’s a mistake to stop communicating with customers. The recession may have shrunk your marketing budget, but it’s essential to find a good mix of methods you can use over the long haul to reach out and touch your clients. Create a database of prospects and customers, then retain and up-sell them through ongoing communication via email and direct mail.

Identify a unique value proposition
Today’s big motivators to buy include low prices and savings. Green practices or aligning with a charitable cause can also help positively separate your homecare business from the competition.  By focusing on your caregivers, you may also be able to set your agency apart. You can’t always show a difference based on what you sell; but how you sell, who you are and what you do can make all the difference to prospects.

Invest in Relationships
In uncertain times, consumers want to buy from companies they trust and believe in. That makes one-to-one customer relationships important. Increase in-person selling of your services, networking in business and professional groups, and online social networking. Use experiential marketing, such as events that bring you into direct contact with customers in small groups. Create letters that can be customized to follow up each interpersonal contact and send handwritten thank you notes.

Get People Talking
Recommendations and positive word-of-mouth are important. A public relations campaign that includes good article placements reflecting your expertise or service reviews can help your homecare agency stand apart. Another strategy for building word-of-mouth is to create an advisory group of clients who are the first to receive updated information about your agency. If they like what they see, they’ll pass the word along.

Expand Your Website
Your website has to immediately grab and hold potential clients with information they want. Highlight special pricing, offers and incentives at the top of your homepage. Include background information about your homecare agency, yourself, media coverage and charitable giving. Create a space for customers to share their experiences through a message board, or post their stories and testimonials.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Get More Home Care Clients – 6 Sales Call Tips

Thursday, October 8th, 2009

Home Care Business Tips

Do you ever make cold calls, in which you try to sell the services of your home care business to a potential client?

Have you had trouble making that sale?  It’s one of the most difficult aspects of selling, but here are some homecare sales tips to help you:

•    Develop a professional greeting. Don’t just say hello and jump into your telephone presentation without taking a breath or allowing the other party to participate. Your greeting should be formal. Begin with “Good morning, Mr. Jones.” Everyone else says, “Hello.” Be different. Be professional.

•   Introduce yourself and your company. “My name is Lisa Jones and I am with ABC Home Care. We’re a local firm that specializes in….” Don’t get too specific yet. Don’t mention your services right off the bat. If you do, that allows the other party an immediate way out of the conversation and they hang up. By keeping your introduction general, yet mentioning a benefit, you will peak your prospect’s curiosity and keep them on the line longer.

•    Express gratitude. Always thank the potential client for allowing you a few moments in their busy day. Tell them that you won’t waste a second of their time. “I want to thank you for taking my call. This will only involve a moment of your time so you can get back to your busy schedule.” Don’t say that you will “just take a moment.”

•   State the purpose of your call. If it’s a referral source, see if they work with other home care agencies and if there is an opportunity for you to discuss the opportunities for your agency.  For an end user, it may be best if you can provide the purpose within a question. For example, “If we can help you or your senior out around the house with daily chores at a low cost or if our services are even covered under insurance, would you be interested to know more?” This may get the desired response. At this point, you’re ready to start selling an opportunity to meet this person or to get their permission to provide them with more information.

•   Schedule a meeting. It’s highly unlikely that you will get business via a phone call, so it’s incumbent to try to set up a meeting.  Get a confirmation to meet (their address), hopefully in person, or at least to speak more in depth about your homecare services by phone.

•    Follow up. If your meeting is more than a few days in the future, send a letter of confirmation immediately. If the meeting is tomorrow, send an e-mail confirmation. Keep it short and upbeat.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949