Posts Tagged ‘home care business’

How Electronic Deposits Help the Home Care Agency

Thursday, March 11th, 2010

Home Care Business Tips

Remote Deposit Capture is an increasingly popular service that allows small business owners to streamline their check deposit and reconciliation operations and receive faster access to funds by electronically depositing checks from the convenience of their office for same-day processing.

RDC works by scanning checks individually or by feeding several checks at a time into a scanner installed at your office. The scanner captures check images and electronically submits those images for deposit to your bank account via a web-based connection. If the deposits meet your financial institution’s electronic check deposit deadline, you may also receive same-day ledger credit for the deposits.

RDC benefits include:

  • Increased efficiency. Remote deposit can help increase efficiency by eliminating trips to the bank, simplifying deposit preparation, consolidating deposits from each of your business locations, eliminating the endorsement of checks and reducing check handling costs.
  • Increased security. The electronic transmittal of checks can reduce the possibility of checks being lost or stolen in transit.
  • Faster access to funds. Your business can accelerate deposits with same-day processing of your checks if the deposits are made before your financial institution’s electronic check deposit deadline.
  • Added convenience. RDC enables businesses to deposit checks quickly and conveniently 24 hours a day. You can scan and deposit checks from your desk at any location, at your convenience and you will no longer have to incur the expense of a courier.
  • Better customer service. RDC provides small businesses the ability to quickly respond to customer payment inquiries.
  • Streamlined processing. The service simplifies processing, posting and reconciliation of checks.
  • Reduced errors. The service provides automated balancing, thereby reducing errors.
  • Enhanced record-keeping. RDC services may provide online access to your check images after your deposit and enable you to archive the check images on your computer.
  • Environmentally friendly. Using RDC can help reduce paper usage and reduce gas consumption on trips to the bank.

Posted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Small Business Tips: Avoiding Bankruptcy

Tuesday, February 23rd, 2010

Tips to help your home care business avoid bankruptcy and become more solvent

Here are several things to remember to keep the business running smoothly:

  1. Cut unnecessary costs and free up cash
    Identify the parts of the business that got the company into debt in the first place and attack them head on.  Cash flow, after all, is the key to any business.  If customers aren’t paying on time or your expenses are too high, consider ramping up collections efforts and ditching unnecessary expenses such as office space or costly phone systems. Another way to free up cash: Sell off unused equipment or scrap.
  2. Revisit the budget
    If the debt keeps piling up, then it probably means the company’s current budget needs to be examined more closely. Create a budget based on the business’s current financial situation. Make sure your business’s revenues can more than cover your fixed monthly costs like rent and utility bills. Then, allot a portion of the budget for variable costs, such as materials. As a rule, business owners should devote much of what’s left after expenses to paying down their debts. If you have credit-card debt, for example, make sure you pay off more than just the minimum. Otherwise, your debt will keep building and it’ll take years to pay off.
  3. Prioritize debt payments
    Tackle the business’s highest-interest rate debt first. Most likely that will mean concentrating your energies on paying down credit cards. However, if you’ve personally guaranteed any of your business’s debt – meaning if a creditor or supplier can come after your personal assets if you default –make sure paying off those debts becomes a high priority.
  4. Speak with creditors
    Tell your creditors the financial situation you’re in and the hardship the business is going through and see if they have a hardship plan that may provide better payment terms. If the creditor doesn’t offer one, request a payment plan or a reduced settlement amount.  Make it clear – without being demanding – that the less they’re willing to accept or the more they’re willing to reduce your debt, the faster you will pay them (as long as you can fulfill your end of the bargain). The worst thing a business owner can do is set up a repayment plan with a creditor and default.
  5. Consolidate your loans
    Consolidating your loans into one payment allows you to reduce monthly costs without harming your credit.  The best-case scenario is consolidating several shorter-term loans into one long-term package.
  6. Seek Counsel
    Negotiating with creditors can be a harrowing experience. If creditors are hounding you, enlist the help of a credit counseling organization. While these nonprofit organizations typically offer debt-management help only to consumers, some will work with small-business owners.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Hiring a Spouse to Work in Your Home Care Agency

Thursday, February 18th, 2010

Home Care Business Tips

Think your spouse has certain skills that can help your business grow?  Here are few ways to benefit from putting your loved one on the payroll:

A Personal Interest
Many start-up home care agencies are on a very tight budget, which might make it difficult to find capable personnel.  Sometimes the individual with the best resources lives under the same roof.  A spouse, even on a part-time basis, may make a better contribution than a regular employee.

Tax Savings
While not exactly an earth-shattering savings, business owners who hire their spouses can avoid paying a federal unemployment tax on their spouse’s earnings. For 2008, the 6.2% federal unemployment tax applies to the first $7,000 that you pay to each employee as wages during the year. Additionally, some states waive this tax as well.

Insuring Your Health
Hiring a spouse can also lead to health-insurance savings. In states that don’t allow “group of one” plans, sole proprietors with a spouse on the payroll can sometimes qualify for small group insurance policies. Group policies, which provide group rates, tend to be cheaper than individual policies. You’re also able to write off the full cost of coverage as a business expense rather than an adjustment to income, which is currently how sole proprietors whose spouses don’t work for them write off their medical coverage. Deducting the cost of health insurance for these business owners simply reduces their income tax only. Business owners who, instead, deduct health-care premiums as a business expense also are shielded from having to pay the 15.3% self-employment tax on those funds. However, entrepreneurs only save 15.3% if they earn $102,000 or less. Otherwise, you only get the 2.9% [Medicare tax] savings.

Health Cost Savings
Business owners who hire their spouses also can establish health reimbursement accounts, open to any business with at least one employee. Like health savings accounts, HRAs offer a tax-advantaged way to pay for out-of-pocket medical expenses such as eyeglasses and prescription drugs, which typically aren’t covered by insurance.  However, unlike HSAs, contributions to HRAs, which are limited to an employee’s income level, can fund health-care premiums. (HSA funds can be used toward premiums too, but only upon retirement.) Additionally, individuals don’t have to own high-deductible health-care policies, which can cost $1,800 to $2,500 a year. Reimbursement payments made to employees for qualifying expenses aren’t taxable. And sole proprietors are able to deduct those payments as business expenses.

Social Security History
Another benefit to hiring a spouse who, for example, wasn’t already working is that he or she can establish a Social Security history. According to the U.S. Social Security Administration, to receive benefits an individual must earn a certain number of credits, which in 2008 are worth $1,050 each. While the number of required credits differs depending on a person’s age and type of benefit, individuals can earn a maximum of four credits each year. This means that a person’s total annual income could potentially need to reach roughly $34,000 to trigger a $4,200 Social Security tax. Keep in mind that most people need to earn about 40 credits to qualify for retirement benefits. With two spouses paying into the system, you could end up with more net Social Security benefits at retirement rather than a single wage earner.

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

Advertising Questions to Ask Before You Advertise

Saturday, January 30th, 2010

Home Care Business Tips & Strategies

The business owner knows what the business is selling, but how will anyone else know if the business doesn’t advertise.  Yet, having said this, what do you need to ask yourself before you take the plunge and invest in advertising your products or services.  Here are some things to consider:

What do you have to say that matters to your customer?

Most ads are written under the assumption that the reader, listener or viewer has a basic level of interest and is paying close attention to the ad. But customers tend to ignore all ads that do not speak directly to them. Your first task is not media selection; it’s message selection.

Can you say it persuasively?

Most ads are ineffective because the writer tried to say too much, include too much and be too much. Fearful of leaving someone out, these writers write vague, all-encompassing ads that speak specifically to no one. “We provide homecare services” is a terrible headline for an ad.  Be specific.

How long is your time horizon?

Some ads build traffic, some build relationships and others build your reputation. If you don’t have the financial resources to launch a true branding campaign focused on building relationships and reputation among potential customers, you’re going to have to settle for traffic-building ads until you can afford to begin developing your brand. To what degree do you have financial staying power?

What is the urgency of your message?

If you need an ad to produce immediate results, your offer must have a time limit. This technique will simultaneously work for and against you. On one hand, customers tend to delay what can be delayed, so limited-time offers generate traffic more quickly since the threat of “losing the opportunity” is real. On the other hand, customers have no memory of messages that have expired; short-term messages are erased from our brains immediately. Therefore, it’s extremely difficult to create long-term awareness with a series of limited-time-offer, short-term ads.

How long is the purchase cycle?

How long it will take your advertising to pay off is tied to the purchase cycle of your services.  Remember, a customer first has to be exposed to your ad often enough to remember it, then you have to wait for that customer to need what you sell. How soon will he or she likely need it?

Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit1-800-270-6949

How to Sell Your Home Care Services to Prospective Clients

Tuesday, January 19th, 2010

Home Care Business Tips

How succinctly can you sell your services to a prospect?  In most cases, people want to hear what sets your agency apart quickly and effectively without a lot of blather.  Here are some things to consider:

Describe yourself in five words or less. Use a phrase that makes people think, “This sounds right for me” or “This is what I’m looking for.” Consider the difference between “We take care of the non-medical needs of patients in their homes” and “We treat patients like we’d want our own parents treated.”

Explain what you do in one sentence. After introducing yourself, introduce your offerings.

Define your target audience. Be focused on your target audience, which is a key to your agency’s success in today’s crowded services-to-seniors industry.

Communicate your vision. What does your homecare agency stand for? What attracts your customers and their loyalty? Your answers can serve as a magnet for growth.

Practice, practice, practice. Create a script that conveys who you are, what you offer, your market, and the distinctive benefits you provide. Edit until you can introduce yourself and your business in less than a minute, which is how long most prospects will give you to win their interest.

Shrink your introduction even further so you can tell your story in 20 words or less. That’s how much space you have in most marketing materials and online presentations, whether on your website, on social media sites, or on sites that link to your home page.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Home Care Agency Collections Tips

Wednesday, January 13th, 2010

Home Care Business Management

Getting the business and doing the business are only two of the three cornerstones for running a successful home care agency. You also need to make sure you’re getting paid for your service in an expeditious fashion so you can maintain a satisfactory cash flow.

Here are some points to consider:

1. When you sign a contract or come to an agreement to provide your service, make it clear at that time what the payment terms are and what the results of late payment are. This is also the time to find out who will be paying you and to get that person’s contact information. A good practice is to follow up with that person and explain the payment terms at the beginning so as to eliminate any doubt or excuse for potential late payments down the road.

2. Once the first invoice and subsequent invoices have been sent, a simple follow-up call to verify that they were received and to reemphasize the payment terms will go a long way toward ensuring that your invoice is put at the top of the pile.

3. If a bill is not paid under the terms of the agreement, be sure to call and find out why and what the status is. By doing this with the first late payment, you are setting the tone early and establishing the importance of complying with the established and agreed-on terms of the contract.

Finances, past-due invoices, and money owed are always uncomfortable subjects to address. By making expectations clear from the beginning, however, and following up on what you say you will do, you will be demonstrating to your customers the importance of complying with the established payment terms. This will help ensure you get paid and aren’t left in collection mode, which is generally unpleasant for all parties involved.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Managing Home Care Employees in a Poor Economy

Wednesday, January 6th, 2010

Home Care Agency Business Tips

Most owners of small businesses are forced to contend with the challenge of managing their organization at a time when people in all walks of life are cutting back.  What can you do?  Here are some points to consider:

Use midyear reviews to manage expectations

Anxiety and assumptions fill a communications vacuum in down times. It’s human nature to avoid tough conversations when the news is bad, and many employers avoid midyear reviews altogether when they can’t deliver a raise. They miss the opportunity to reset goals and give themselves the greatest chance of a quicker recovery. Midyear reviews were critical in 2009, and smart small-business owners used them to manage expectations and avoid surprises, especially if they realized a reduction in force was needed later. Midyear reviews are also opportunities for candid assessments of underperforming employees. It’s a harsh reality, but while success in this environment might mean sacrificing some things, it shouldn’t mean sacrificing top performance.

Recognize and reward good performance
People are the one asset your home care business can’t do without. Even when times got tough this year, smart businesses continued to invest in their employees even when other expenses and cost structures were being slashed. As the recovery sets in, ignored employees will be among the first to move out. When a raise wasn’t an option, smart entrepreneurs used non-financial rewards, title promotions and new assignments to reward and motivate their people.

Watch workplace morale
Good morale is hard to define, but it tends to emerge at the intersection of a strong sense of purpose, a culture of respect, opportunities for fun, collaboration with team members, spontaneous appreciation and valued perks. In 2009, smart businesses didn’t let up on nurturing their employment brand. They held on to the aspects of their company culture that made their employees happy to work there: free lunches, gym memberships, time off for volunteering, etc. Morale isn’t only a matter of pricey perks. Consider hosting funny movie night in your conference room. (Never underestimate the power of laughing together.)

Protect your benefits
During a time when every penny counts, smart businesses don’t cut back on benefits with broad brush strokes. Owners turn toward trusted advisors within their vendor partnerships to look for line items to reduce.

The bottom line for every company is don’t let hints of a recovery — or the desire to avoid tough situations — weaken your resolve to make these four human resource cornerstones a part of your organization’s DNA. These are strategies you need to deploy when the going gets tough.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Benefits of Email for a Home Care Agency

Thursday, December 31st, 2009

Home Care Agency Operations Management

Email can play a role in making your home care agency business more immediate, more accessible and, in many cases, more profitable.  Here are some things to consider:

  • Email creates a quiet, dedicated moment with your home care customers. Consumers are pickier about which email lists they subscribe to. When your customer opens your email, you have their attention for one precious moment. In internet time, that moment is priceless.
  • The Direct Marketing Association recently reported that “commercial e-mail” returned a whopping $43.62 for every dollar spent in 2009.” That’s because e-mail enables you to inexpensively and effectively create a quality over quantity mailing list of loyal customers and qualified prospects.
  • Email is the primary form of professional business communication. Business people use e-mail to communicate with each other, not Tweets or Facebook wall posts. Email is personal and professional.
  • Your email newsletter is a solid piece of quality content that you can archive on your website. You can boost your agency’s image and credibility by publishing and archiving a body of expertise through e-mail newsletter articles, and inviting reader participation. Ask customers for input in your e-mail communications. Create a dialogue and relationships.
  • According to a recent Nielsen report, frequent users of Facebook and Twitter use e-mail more than casual users. That means your audience is probably in multiple places – using e-mail and visiting social networking websites. Quality content trumps frequency of postings. Your e-mail newsletter should remain the centerpiece of your online communications, offering practical advice and meaningful insights that resonate with your audience. Social media is used to spot customer trends, mine ideas for future newsletter articles, respond to customer concerns, and find new mailing list subscribers.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

How Your Home Care Agency Can Avoid an IRS Tax Audit

Thursday, December 24th, 2009

Home Care Agency Business Tips

As they often say, the three most feared letters in the alphabet are I.R.S.  What can you do to avoid an IRS audit? What can you do to limit your risk should you be audited?  Here are some things to consider:

  • Use accounting software to keep books on a daily basis and input all financial transactions into this software. Use one database for your business and one for personal financial data to ensure that 100 percent of financial transactions are recorded.
  • Verify that your tax preparer is licensed, and question them to determine if they are knowledgeable about the exceptions for small business enterprises.
  • Submit a list of questions to get the additional missing information and prove that review and analysis is being conducted.
  • Show larger deductions and provide all documents received from banks and brokerages in order to create a detailed paper file in case of an audit.
  • Provide a list of the adjusting journal entries made by the tax preparer/accountant to the financial database. After the tax return is prepared, the owner or their bookkeeper must add the adjusting journal entries to their database.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949

Local Schools Can Help Your Home Care Business

Tuesday, December 22nd, 2009

Home Care Business Tips

Some small businesses have benefited by coordinating activities with local schools and colleges.  Here are some examples:

  1. Volunteer your company to be a business school case study. You’ll learn much about your company in the process and get good ideas for the future.
  2. Obtain management and technical assistance from one of more than 50 Small Business Development Centers. Check the U.S. Small Business Administration web site at www.sba.gov for locations.
  3. Participate in special programs. Many colleges and universities sponsor venture capital forums, entrepreneurship centers and family business programs.
  4. Work with the business school to offer internships to undergraduate or graduate students.
  5. Find out what expertise is on a business school’s staff. You may find just the right person to hire as a consultant or to serve on your board.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business. Contact us today for a FREE Business Info Kit1-800-270-6949