Posts Tagged ‘home health care business’

Planning Your Home Care Business – The Right Way!

Wednesday, August 26th, 2009

Create an action plan now for your home care business.

The best way to turn an abstract goal into an attainable reality is to create an action plan.  Many home care business owners are wishful thinkers, full of big ideas. They spend hours talking and dreaming about what they’d like to accomplish, but never do it in concrete terms. The fact is that when you set measurable goals, you are much more likely to attain them. That means not just defining your objectives, but also defining the resources, time and money you’ll need to invest in order to achieve them.  Achieving your goals doesn’t require brilliance or talent, but rather determination, tenacity, and a realistic action plan.  If you don’t plan, you plan to fail.

Like all businesses, your home care business requires marketing, sales, recruitment, process and financial plans. Goals are nothing more than what you plan to accomplish.  You can start by filling in the blanks between Point A (where you are today) and Point Z (where you want to be). Writing your ideas down will encourage you to think in concrete terms and spark additional ideas.

The more specific, the better off you are. Break your plan down into steps and set deadlines for accomplishing each step. Measuring your progress will be your reality check. Here are some questions to ask yourself:

  • How much will each step cost in terms of dollars, time, research and energy?
  • What resources can you draw from and what additional resources will you need to acquire?

Review your plan periodically. This is a work-in-progress, and you can expect to make changes as you proceed.

Think of the acronym, SMART.  This stands for Specific, Measurable, Achievable, Realistic & Timely.  Keep these words in mind when you are putting your plan together.  This will help you set a realistic plan that you can accomplish in a reasonable amount of time.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based elder care is soaring! CCSC will help you start your own highly successful Home Care Agency business.  Call for a Free, No-Risk Information Kit:  (800) 270- 6949

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Posted in Business Training, Home Care Agency Operations, Home Care Business Planning, Home Care Business Tips, Non Medical Home Care Business, Senior Business, Start Up Business, home health care business | No Comments »

Home Care Business – Getting Positive Publicity for Your Agency

Wednesday, August 12th, 2009

Business Opportunities

Getting Positive Publicity for your Home Care Business

Owning a home care business means you have positive information to share with the community (as your business is helping the frail and the elderly live a better life amid the convenience and familiarity of their homes).  The media always enjoys reporting on a warm news story, so why not share what your home care business is doing with the local media.  Below are some suggestions on just how to go about doing that.

  • Know your market. Identify all local media including television, print and radio.  Look for special segments (examples: people in our community who make a difference; successful, small, local businesses; and segments on the elderly.)

  • Establish your product as unique. Is your homecare business the only one in town?  What are the services you offer that benefit senior citizens that may not be offered elsewhere?  Do you or any of your employees have special training pertaining to the care of senior citizens?  Do your caregivers or clients have interesting stories to tell about there own backgrounds?  Can you educate readers on things they should know that will support their (or their loved one’s) health and safety?
  • Prepare your press release to be printed as is or hook a reporter in covering it. Start your release with a great headline (example: Helping the Elderly is in This Caregiver’s Blood) and make sure it reads well without sounding like an advertisement for your business. Hook the editor with the lead – they spend an average of seven seconds “speed reading” the many news releases they receive daily, so if they don’t like what they read quickly, it won’t run.
  • Sell your story. Make follow-up calls to these media contacts. Let them know you have a story that may interest them and their readers. Give them the headline and the first paragraph. Earn the right to follow up by asking if you can call back the next day or at some other specific time, depending on publication dates.  Don’t be pushy. If the story is of value, it will sell itself.
  • Use a photograph. A photograph draws a reader’s attention. A photo of one of your employees helping a client is who smiling or you standing in your lobby with the company sign in the background are good suggestions.  Remember to get permission from those in the photo.

Posted by: David Goodman, President of Companion Connection Senior Care, the premier No Royalty Membership Organization serving the non medical home care and licensed home health business communities. Demand for home based senior care is soaring. CCSC will help you start your own highly successful Home Care Agency business.  Call for a Free, No-Risk Info Kit…  (800) 270- 6949

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Posted in Business Opportunity, Home Care Agency Marketing & Promotion, Non Medical Home Care Business, Public Relations, Senior Business, Start Up Business, home health care business | No Comments »