Your home care agency’s blog is more important than your Facebook page
You want to take advantage of the latest in social media, but aren’t sure how to prioritize. Here are reasons why including a blog should take precedence over starting a Facebook page:
Branding: Facebook doesn’t allow you to brand the entire Fan Page experience to the extent that you can and should brand your agency’s blog. While you can customize up to 10 Facebook tabs (using the Static FBML application), that doesn’t compare to the unlimited branding options on your own blog using company colors, messaging, logos, and more.
Blog entries are better than Facebook Notes: Blogs allow you to categorize posts, thread comments, optimize content for search engine optimization, and so much more. Facebook Notes, aside from barely being read, fail to stack up against even your run-of-the-mill blog post from the most basic of blogging platforms.
You can run third-party analytic tools on your blog: You need to know what’s working and what’s not, where website visitors are coming from, what they view, how long they stay, and why some wander off. You need to know which campaigns are driving the most traffic to your content and how effective you are in converting that traffic into targeted behaviors. Facebook offers you only limited visibility into these and other key areas, whereas the vast array of web analytics software and services available for your blog provide a deep view into the types of metrics that actually matter to you and your homecare agency.
Here are some other things to consider:
- Business-to-business decision makers (i.e. referral sources) aren’t likely to look for and connect with your business on Facebook.
- While Facebook Fan Pages are available to the public, registration is required to fully participate. (You can make registration optional on your own agency blog).
- On your agency blog, you can turn commenting on or off or have comments moderated on a post-by-post basis. Not so on Facebook.
- Your blog is far less distracting than Facebook, which means no one else’s advertisements, applications, pages, notes, videos, photos, etc. can pull focus away from your content.
- Plug-ins and widgets allow you to scale your blog based on your business goals. Facebook doesn’t offer the same type of scalability.
Submitted by: David Goodman, President Companion Connection Senior Care, the leading “no royalty” membership organization serving the non medical home care & licensed home health business communities. The need for home based senior care is soaring! We will help you start your own highly successful Home Care Agency business. Earn an excellent income while helping others with their activities of daily living. Contact us today for your FREE Business Info Kit… 1-800-270-6949