An American Success Story


David Goodman's introduction to the home healthcare industry began right after college, when he took a job with a small healthcare provider. While he quickly learned the ropes there, it was his exposure to this business that opened his eyes to a greater opportunity which would revolutionize care giving in the State of New Jersey. Like many other people, he was aware of United States government census statistics that pointed to a rapidly aging population. Dave was convinced of the growing need for long-term care for the elderly and the disabled, but he was disillusioned by the choices available to them.

The most common long-term care alternatives forced seniors to make painful decisions - sell their homes, where most of them had lived for the majority of their lives, and move into nursing homes, or move in with their children. But there were significant drawbacks to both of these solutions. For one, there was the prohibitive cost and extended waiting time for entering a nursing home. The alternative, moving in with family members, seemed equally unpleasant as it would shift the burden of responsibility for their care on their children - many of which were struggling to raise families of their own. There had to be another way.

After much thought and further research, a solution began to unfold. He knew that there was an abundance of skilled labor working for Medicare and Medicaid agencies, including certified caregivers, who were unhappy in their current situations. Some were tired of being overworked and underpaid, while others were not getting enough work. There were also a large number of caregivers working in nursing homes who were seeking stability and the opportunity to focus their compassion on one client instead of dividing their time between so many different ones. Offering live-in home care seemed like a great solution to everyone's needs, so David took a gamble by founding Expert Home Care, the first company in New Jersey to specialize in 24 hour live-in home care.

At only 23 years of age and short of cash, Dave borrowed a small amount of money from friends and family who believed in his vision and began to build his dream. Over the following months he worked tirelessly to develop his business - recruiting caregivers during the morning hours, visiting referral sources in the afternoons and creating direct mail pieces and letters until late into the night. With a severely limited operating budget, margin for error was small, but Dave's hard work and determination to succeed finally paid off. Success came quicker than he thought, and Expert became a successful business. Thirty two years later, still utilizing the same formula that first brought him success - hard work, attention to detail, a hands on approach - Expert Home Care continues to be successful, and is recognized as the leader in live-in home care in New Jersey. Expert Home Care has received the coveted “Best of Home Care” award for seven consecutive years by a leading surveyor in the home care industry.

With all of his success, David continues to utilize the field of home care as a means of helping others. His desire to enable others to create financial wealth, while helping people who truly need caregiver services to lead better lives, is what led him to create the Companion Connection Senior Care national membership organization. David is one of the few leaders in the field of home care who knows what it's like to be on the front lines of a business opportunity and he understands the sacrifices that people need to make in order to fulfill their dreams and improve their lives.

David continues to be well respected in the field of home healthcare and in his community where he remains an active participant. David co-authored “The Road to Success-Volume 2” with Jack Canfield the world famous author of “Chicken Soup for the Soul”. The book was published in the summer of 2016 and is an Amazon Best Seller. David has provided expert testimony in the home healthcare field, and has co-hosted (with Frank Esposito) Focus on Seniors Radio, a popular national radio talk show on senior care issues. He has also been recognized in Entrepreneur Magazine as well as the Wall Street Journal as a leading expert in the field of home health care. He frequently writes for various general interest and trade magazines on senior issues and home care.