One of the most important aspects of learning the non-medical home care business is the training you receive. At Companion Connection Senior Care, we have created a comprehensive training curriculum with over 150 hours of online training by industry experts designed to ensure that you receive an intensive and well-rounded education in the fundamentals of operating your business.

The Companion Connection Membership Organization has over 90 years of combined front lines experience to teach you. After all, don't you deserve to learn from people who are experts at doing the same tasks you will need to master in order to run a successful business?

Our training classes cover all the underlying principles of developing, operating and growing a successful non-medical home care business.

Some of the topics that we cover include:


We provide you with an overview of the business and what it entails, and then cover every detail of running the business on a day-to-day basis. Some topics covered include; what services you can provide and how to provide them, the client intake process, interviewing and hiring caregivers, how to provide relief for your caregivers, operational procedures such as invoicing, time card procedures and managing your caseload, servicing clients, understanding the different forms and how to use them, conflict resolution, crisis management and more.



The sessions on marketing teach you basic and advanced procedures for marketing your services effectively within your community. We focus on tactics and techniques that require minimal capital expenditure and which produce proven results. We also explain the pros and cons of the various business models available to you and how to select the appropriate one based on your specific location. Some topics covered include; competitive analysis and how to establish your rates for services, selecting a business model, working with case managers, performing in-services, building a referral base, performing in-home assessments, using data to track your business, thinking outside the box, supercharging your agency and more.



One primary aspect of the business that differs from location to location is how and where to recruit your agency's biggest asset - your staff of caregivers! That is why we have partnered with a recognized leader in the field of recruitment. We provide you with a national aspect to one of the most difficult tasks in the field on home care - recruiting and retaining quality caregivers. Whether you are located in an urban or rural location, or somewhere in between, we can show you effective methods for developing a loyal and caring staff so that you can provide quality services to your clients.


Additional Topics Covered:

  • Understanding the non-medical home care business

  • Recruitment and retention of caregivers

  • Hiring Caregivers

  • The Client Intake Process

  • Client Respite

  • Client Satisfaction

  • Telephony and Scheduling

  • In-Home Assessment and Care Plans

  • State licensing Review and Requirements

  • Conflict Resolution

  • Wage and hour requirements

  • Selecting a business model

  • Competitive Analysis

  • Determining your rates for services

  • Margin Analysis

  • Third Party Payor Services

  • VA Aide and Assistance pension program

  • Long term care insurance

  • New Medicare Advantage home care benefit

  • Private duty billing calculator review

  • Working with case managers and performing hospital in-services
  • Building a strong referral base
  • Marketing to physicians

  • Marketing to Acute & sub-acute care facilities

  • Marketing to Geriatric care managers

  • How to be the on-site provider of care services for independent living

  • Marketing to Adult day care

  • Marketing to trust departments

  • Hospice Care

  • Marketing to elder care attorneys

  • Medicaid waiver programs and the office on aging

  • Sub-contracting and marketing to Medicare certified agency

  • Naturally occurring retirement communities - be the preferred provider

  • Non-medical home care business metrics

  • Building a book of live-in business

  • Integrating other service lines

  • Pet therapy

  • Pet care